Our Mission

We want to make it easier for people to adopt a low-carb lifestyle; curbing the effects of diabetes and minimising the need for medication, enabling weight loss without feeling hungry, and promoting general good health with low-carb staple foods.

The low-carb lifestyle has been proven to be effective at bringing diabetes and other chronic conditions into remission, aiding significant and sustainable weight loss and restoring good health and vitality. However, the lifestyle needs to be maintained to ensure continuing benefits. We aim to build up a following of loyal customers to support their low-carb lifestyle for the long term; helping people with the practicalities of adopting and maintaining a challenging, life-changing regime.

Building upon first-hand experience of successfully implementing a low-carb lifestyle to combat type 2 diabetes, we aim to become a thriving online marketplace; a trustworthy source of products, ingredients, knowledge, recipes and services for anyone interested in reaping the benefits of a low-carb lifestyle.

The Team

John Gardner

John Gardner

Chairman & Finance Director
Eryl Vaughan

Eryl Vaughan

Managing Director
Hilary Briggs

Hilary Briggs

Operations Director
Gruff Vaughan

Gruff Vaughan

Digital Director
Sharon Betts

Sharon Betts

Nutrition Director
Paul Grundy Operations Manager

Paul Grundy

Operations Manager

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